BNP Paribas is the world’s No. 1 tennis sponsor. BNP Paribas has been partnering tennis with unrivalled enthusiasm for more than 40 years all over the world. Its loyalty as a sports sponsor mirrors the relationship that it is determined to forge with its clients: a relationship based on long-term trust.
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As an illustration to its commitment to Asia Pacific and to tennis, BNP Paribas has extended its partnership with the prestigious year-end WTA Finals in Singapore. The
BNP Paribas WTA Finals Singapore presented by SC Global was staged at the state-of-the-art Singapore Sports Hub on October, 2014 – the first time an Asia-Pacific city has played host. The Finals will once again be hosted on Sunday 25th Oct to Sunday 1st Nov, 2015.
Davis Cup by BNP Paribas
The Davis Cup began in 1900 as a competition between the USA and Great Britain. In 1905, Davis Cup expanded to include France, Austria, Belgium and Australasia, a combined team of players from Australia and New Zealand. Today, it’s the world’s largest annual international team competition in sport, with 130 nations entering in 2011.
BNP Paribas became Title Sponsor of this competition in 2002. In 2015, Australia will play Kazakhstan in the World Group Quarterfinal in Darwin.
Fed Cup by BNP Paribas
The Fed Cup was launched in 1963 to celebrate the 50th anniversary of the International Tennis Federation (ITF).
It’s now the world’s largest annual international team competition in women’s sport, with 90 nations entering in 2012.
That first Federation Cup attracted entries from 16 nations, a respectable number considering there was no prize money and teams had to meet their own expenses. The rise in entries led to the creation of regional qualifying competitions in 1992 and, subsequently in 1995, Federation Cup adopted a new format and shortened its name to Fed Cup.
Since 2005, BNP Paribas has been the Title Sponsor of the premier team competition in women’s tennis.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.