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May 20, 2011 - , ,

BNP Paribas and Roland Garros, a 38-year partnership

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Official Sponsor of Roland Garros since 1973, BNP Paribas gearing up for the French Open from May 22 to June 6 in the legendary stadium at Porte d’Auteuil.

Each year, BNP Paribas takes advantage of this fifteen day-long event to build on its brand image in the 214 countries where the tournament is broadcast. With more than 3 billion expected viewers, BNP Paribas has chosen Roland Garros as the platform upon which it will reveal its new visual identity in tennis sponsorship. Its redesigned court-side banners will make the brand more visible to spectators, and a host of public relations operations for the Group’s clients, as well as for the greater public, have been organized throughout the tournament.

Find out more and follow Roland Garros on the site